Saturday, August 28, 2010
OK, we all know that Search Engine Optimization is important to get more hits for your food blog, but some of us are totally clueless about all the jargon and technology and stuff. I'm sitting at the IFBC panel on SEO for food bloggers, which is basically telling us how to be a "popular kid" in the high-school-esque world of page ranks and the like. I'm going to stream-of-consciousness a list of tips from Barnaby Dorfman, Foodista.com CEO, Mani Dhillon, UrbanSpoon.com General Manager, and Joy Victory, WordPress.com Editorial Czar. This post is going to be so full of keywords, it'll blow your mind.
- Measuring traffic is totally important. Google Analytics for food bloggers is necessary, but, uh, I don't use it. Google has over a million computers trained to act like humans, mimicking the way people move through the internet. That's really, really creepy. I like to think of a robot out in a room somewhere acting like my dad on the internet, searching my name on Google and refreshing the LemonBasil home page constantly.
- Hits don't matter, Monthly Unique Visitors - "Uniques" - do. Everything can be reduced to a dollar amount per 1000 views of an ad. The robots don't care how many times my dad presses refresh on a blog post.
- Links to your site = authority = higher page rank on search engine results. Links are like catnip for robots.
- Twitter, Facebook, and Wikipedia links do not contribute to your page rank. Huh, that doesn't seem very fair.
- Take the time to figure out where your traffic is coming from, but don't drive yourself crazy trying to learn about search engine optimization for food bloggers. But if you don't pay enough attention, you'll anger the robots.
- "Pretend you're a vegetarian blogger who just went to the farmers' market and bought some corn, and you want to write a blog post about corn, but want to " Weird, I have no idea what that's like. Anyway, using Google insights can help you find out what in trending on the internet, i.e. Corn Chowder. It's using the robots for your own benefit. You can also see how often terms are being searched as compared to other search terms.
- Using keywords in headline and first sentence makes the most impact on your page rank. This is how you talk to the robots. Oh, man, the robots.
- SEO Optimization makes me feel a little queasy. I guess using better titles and keywords wouldn't be really difficult. I want to robots to like my writing.
- Updating often makes a difference to the robots. Also, to your parents who really want to hear about what you ate for dinner with that nice young man you've been seeing.
Moral of the Story: YOU MUST PLEASE THE ROBOTS.
On a less snarky note, this place looks pretty magical. Good work, lightbulbs.